Storytelling and Brand design.

At its very core, marketing is storytelling. The best advertising campaigns take us on an emotional journey. Check out this short article in Fast Company.

Here are a number sites that explain the use of storytelling in design:
• Storytelling in brand marketing and engaging your audience with stories.
• Ten Truths of Brand Storytelling
. . . and a blog with some good examples.

Designer Wallpaper

Wallpaper has become very fashionable now. Check out Tres Tintas Barcelona – designer wallpapers.This company has succeeded in transforming traditional wallpaper into designer wallpaper. It has collaborated with designers and illustrators such as Christopher Jung and Tobias Wenig, Javier Mariscal and La Casita de Wendy among others to create fresh, original wallpaper designs. Its a great example of a company that revitalized its brand with new creative.

The coolest Super bowl ad.

IMO . . . this campaign is better: Never say No to Panda

Story Telling and Images

M/M, a Paris design firm says this about images and storytelling:

« An image never interests us as such. Its relevance lies in the fact that it contains the sum of preceding dialogues, stories, experiences with various interlocutors, and the fact that it induces a questioning of these preexisting values. This it what makes for us a pertinent image. A good image should be in between two others, a previous one and another to come.»

Here is one of their recent projects – M/Mink Eau de Perfume. Both the fragrance identity was created by them. They were inspired by an image first, then created this scent. It may be odd for a beauty image, but this new ad for M/Mink is really provocative and a surprising antithesis of the average perfume ad.

"A scent is often linked to an image. This history of literature is full of those examples. The common rule in the perfume industry is to create a perfume and then produce an image to promote it," the designers wrote in a press release.

Storytelling.

If you want to become a stronger storyteller, consider coming out for this Master Course by John Turby I'm putting together.

Great storytelling in One Minute

Chevy Silverado "2012"

Magazine Class - Recommended Links

This summary is not available. Please click here to view the post.